Kano<\/a> \u2013 same idea, different names. <\/p>\n![\"image\"](\"http:\/\/angryweasel.com\/blog\/wp-content\/uploads\/2010\/05\/image3.png\" "\\"image\\"")
Kano has \u201cmust-haves\u201d \u2013 the features you, well \u2013 must have. The \u201cone-dimensional\u201d properties in Kano are kind of<\/em> like the differentiators in the chart above, and the \u201cattractive\u201d needs in Kano are sort of the game changers.<\/p>\nThe thing I like about Kano is the way you plot the data. For each feature you\u2019re considering, you ask customers (a focus group works great for this) the functional and dysfunctional form of their thoughts. For example, \u201cHow would you think of shimmery blue menus\u201d, and \u201cHow would you feel if we didn\u2019t have shimmery blue menus\u201d. Their responses help you plot out where on the chart the particular feature lives.<\/p>\n
Then it\u2019s up to the decision makers to use the data and come up with the right mix of features that will satisfy customer needs \u2013 and give them enough \u201coomph\u201d that they\u2019ll want to give you money.<\/p>\n
<\/p>\n
That\u2019s all sort of interesting (or not), but I sat down here to write about something else. I\u2019ve known about Kano for years, but when I saw the triangle version last week I had an insight.<\/p>\n
\nThe triangle also describes your career<\/p>\n<\/blockquote>\n
If you want to be successful, at the very least you have to be able to do your job \u2013 that\u2019s the foundation. Lot\u2019s of people do just this and get by just fine. The next level (differentiation) is where you get good<\/em> at your job \u2013 possibly even excel. There are a lot of people here too \u2013 these are your typical \u201cgreat\u201d performers. In many companies, these are the cream of the crop \u2013 and they should be.<\/p>\nThen, you have the game changers. There aren\u2019t many of these, but they kick ass. They always have \u2026something \u2013 <\/em>something that only they bring to the table. These are the people that innovate and come up with the ideas that the differentiators use to get ahead (building, of course, on their execution and foundation of knowledge). Many people want <\/em>to be game changers \u2013 some even proclaim they are game changers, but this level is reserved for people who earn it through great ideas and insanely hard work. <\/p>\nSo how about you \u2013 do you want to be a game changer?<\/p>\n","protected":false},"excerpt":{"rendered":"
I took an internal training course last week where we heard lectures from a bunch of MS execs (I don\u2019t do it justice \u2013 it was far more interesting than I anticipated and something I\u2019d do again in a heartbeat). Anyway, one of the lecturers was talking about software markets and showed a diagram that…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-allposts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"wp:attachment":[{"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/angryweasel.com\/blog\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Picture1\"](\"http:\/\/angryweasel.com\/blog\/wp-content\/uploads\/2010\/05\/Picture1.png\" "\\"Picture1\\"")
The basic concept was that there\u2019s a base set of functionality or features that a product has to have to compete, as well as areas where it needs to be better than (or at least as good as) competitors. \u201cHot\u201d products also have something unique \u2013 a \u201cgame changer\u201d that helps drive adoption. <\/p>\n