About Alan

This is the stuff I share with conference folks who want to describe me in a few paragraphs to people who may want to hear what I have to say. While the below establishes credibility (or could…), what you really need to know about me is that I’m not afraid to ask tough questions or speak the truth (listen to the ABTesting podcast for plenty of examples). When speaking, I’m occasionally entertaining, but almost always provocative.

Alan Page has been a software tester for over 25 years, and is currently the Director of Quality for Services (and self proclaimed Community Leader) at Unity Technologies. Previous to Unity, Alan spent 22 years at Microsoft working on projects spanning the company – including a two year position as Microsoft’s Director of Test Excellence.
Alan was the lead author of the book “How We Test Software at Microsoft”, contributed chapters for “Beautiful Testing”,  and “Experiences of Test Automation: Case Studies of Software Test Automation”. His latest ebook (which may or may not be updated soon) is a collection of essays on test automation called “The A Word: Under the Covers of Test Automation”, and is available on leanpub .


  1. Question regarding HWTSAM related to unit testing. Is the SDE responsible for the unit test, or is it the SDET. If it is the SDE, when the SDET who receives unit tested code from the SDE, does he perform his own unit tests, or does he perform higher level integration testing or such?
    Thanks so much!

    • SDEs own unit testing – and usually some level of functional or component testing (and sometimes more).

      SDETs worry about large scenarios, and use data to analyze quality at a large scale.

  2. Alan i think you need to update this page. “Currently a Principal Software Design Engineer in Test (SDET) on the Xbox team, Alan spends his time designing and implementing test infrastructure and tests; and coaching and mentoring testers and test managers across the Xbox organization. Alan also leads company-wide quality and testing focused communities made up of senior engineering employees.” – seems little out of date 😛


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